What we're
all about...
As the UK's most recommended bank**, we pride ourselves on offering the things we know our customers want. Award-winning products. Outstanding service. Cutting-edge innovation.
We're more than just a bank
From crowdsourcing opinion on our products and services, to building communities on Facebook and Twitter, we do all we can to connect with our customers and give them that little bit extra.
ChildLine's
25th Birthday
We love doing things for our customers. And we love doing things for charity too. Which is why, to celebrate ChildLine's 25th birthday, we're hosting an exclusive fundraiser.
first direct Buddies
Introducing the first direct Buddies, heroes of customer service! From dog-walking and piggybacks to midwifery and emergency wardrobes, view their legendary skills and comprehensive kit bags on our YouTube channel.
Little Black Book community
Our customers know good service when they see it, which is why we've created Little Black Book, an online directory where customers can share their best experiences and view other people's. From unforgettable meals out to handy tips about handymen, it's the place to visit if you need a little inspiration.
Tweet
- Just heard, average time taken to answer customers' calls to fd in Q1 of 2012 was 6 seconds! Fantastic work by the customer reps. @first_direct 11th May
Join the conversation
The Happiness widget
Every hour, the Happiness widget sweeps the web for comments about first direct and shows each posting as a positive, negative or neutral bubble.
The bigger the bubble, the stronger the emotion.
These bubbles can be sorted into groups, so you can get a quick, at-a-glance view of how people feel about us at any moment in time.
The Word widget
The Word widget tracks online views and opinions about first direct from Twitter, message boards, blogs and news sources and presents the words from these comments within the animation.
The bigger the word, the more frequently it has been said, so it's an easy way to see what people are saying about us online.
first direct on Facebook
For great conversations about things other than banking, 'like' our Facebook page, and view debates, promotions and daily musings.
We're on YouTube
Visit our YouTube channel to view all the video content across
our site.
** From 6 September 2011 to 26 December 2011, 68% of 102 first current account customers had actually recommended the bank. Closest brand over the same time period had 44% of 204 current account customers recommend the bank. Source: Independent Survey.
Think carefully before securing other debts against your home.
Your home may be repossessed if you do not keep up repayments on your mortgage.
