As the UK's most recommended bank**, we pride ourselves on offering the things we know our customers want. Award-winning products. Outstanding service. Cutting-edge innovation.
We're more than just a bank
From crowdsourcing opinion on our products and services, to building communities on Facebook and Twitter, we do all we can to connect with our customers and give them that little bit extra.
Don't worry, we're not suddenly going to become too cool for school. But we love doing what we do, so if a group of independent experts and 1000s of members of the public have decided we're one of the UK's coolest brands then we're very cool with that.
We love doing things for our customers. And we love doing things for charity too. Which is why, to celebrate ChildLine's 25th birthday, we're hosting an exclusive fundraiser.
Introducing the first direct Buddies, heroes of customer service! From dog-walking and piggybacks to midwifery and emergency wardrobes, view their legendary skills and comprehensive kit bags on our YouTube channel.
The Word widget tracks online views and opinions about first direct from Twitter, message boards, blogs and news sources and presents the words from these comments within the animation.
The bigger the word, the more frequently it has been said, so it's an easy way to see what people are saying about us online.
Every hour, the Happiness widget sweeps the web for comments about first direct and shows each posting as a positive, negative or neutral bubble.
The bigger the bubble, the stronger the emotion.
These bubbles can be sorted into groups, so you can get a quick, at-a-glance view of how people feel about us at any moment in time.
Visit our YouTube channel to view all the video content across
For great conversations about things other than banking, 'like' our Facebook page, and view debates, promotions and daily musings.
** From 4 September to 24 December 2012, 60% of 107 first direct current account customers had actually recommended the bank. Closest brand over the same time period had 42% of 280 current account customers recommend the bank. Source: Independent Survey.
Think carefully before securing other debts against your home.
Your home may be repossessed if you do not keep up repayments on your mortgage.